2016 Mobile Ad Summit

Friday

September

7:00pm

12pm - 1pm

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Speaker Name

Job Title

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#ENTERTAINMENTMARKETING

Join Variety for a day of powerful virtual conversations with leading CMOs, executives and brand leaders discussing the entertainment industry's evolving digital trends, storytelling strategies and new platforms to deliver marketing messages.

Variety’s Entertainment Marketing Summit brings together premier entertainment and consumer brand marketers and their media platform partners to share how they are sharpening their promotion strategies for optimal audience engagement.

As our community begins rebounding from pandemic life and re-entering society, what are the implications and opportunities for marketers? Join leaders from Amazon Studios, Disney, TikTok, NBA, NFL, WarnerMedia, NBCUniversal and more as they talk about how they are succeeding now and into the future.

SPEAKERS

KOFI AMOO-GOTTFRIED

VP Marketing

DoorDash

ASAD AYAZ

President Marketing

Disney Studios Content

CONAL BYRNE

CEO iHeartPodcast Network and

iHeartMedia Digital Audio

ALEXYS RUIZ CORONEL

Head of Entertainment & Telecommunications

Amazon Advertising

DOMENIC DIMEGLIO

EVP, Head of Operations & CMO

ViacomCBS Digital

TIM ELLIS

Chief Marketing Officer

NFL

JOE EARLEY

EVP, Marketing and Operations

Disney +

SETH GOREN

Group SVP, Media Strategy & Analytics

Discovery Inc.

NEAL GOREVIC

Global Head of Consumer Marketing

Spotify

RAGHU KODIGE

Co-Founder & Chief Product Officer

LG Ads

SUZANNE KOUNKEL

Chief Marketing Officer

Deloitte

PAMELA LIFFORD

President Global Brands & Experiences

WarnerMedia

KATRINA MCGHEE

EVP, Marketing & Communications

American Heart Association

UKONWA OJO

Chief Marketing Officer

Amazon Studios & Prime Video

MATT ROGERS

Co-Host

Las Culturistas & Actor/Host

JENNIFER STORMS

Chief Marketing Officer

NBCUniversal Sports & Entertainment

PAUL SUCHMAN

Chief Marketing Officer

Audacy

MARISA THALBERG

Chief Marketing Officer

Lowe's

NICK TRAN

Head of Global Marketing

TikTok

BOWEN YANG

Co-Host

Las Culturistas & Actor

SCHEDULE

11:00 - 11:30 AM

Keynote Conversation with Disney

Asad Ayaz, President Marketing, Disney Studios Content

Joe Earley, EVP, Marketing and Operations, Disney +

Moderated by Claudia Eller, Editor-in-Chief, Variety

11:30 AM – 12:00 PM

A Closer Look: Launching Streaming Entertainment Platforms

Amazon Advertising leads a discussion about the important role marketing plays in the launch of new streaming entertainment platforms, which are debuting into an increasingly crowded media marketplace.

Domenic DiMeglio, EVP, Head of Operations & CMO at ViacomCBS Digital

Seth Goren, Group SVP, Media Strategy & Analytics at Discovery Inc.

Moderated by Alexys Ruiz Coronel, Head of Entertainment and Telecommunications, Amazon Advertising

12:00 - 12:45 PM

Brandmakers: Transforming Connection

Brand marketers, media platforms and partners converge to talk about what it takes to break through to consumers and audiences. What is the right mix of media to attract the right kind of attention to your brand? How does audience mood and mindset, still reeling from current events, impact marketing decisions? What does it take to foster brand loyalty within elusive and highly valuable younger audiences?

Kofi Amoo-Gottfried, VP/Head of Marketing, DoorDash

Tim Ellis, Chief Marketing Officer, NFL

Raghu Kodige, Co-Founder & Chief Product Officer, LG Ads

Katrina McGhee, EVP, Marketing & Communications, American Heart Association

Marisa Thalberg, CMO, Lowe’s

Nick Tran, Head of Global Marketing, TikTok

Moderated by Suzanne Kounkel, Chief Marketing Officer, Deloitte

12:45 - 1:15 PM

Conversation with Las Culturistas

Go behind the scenes of Las Culturistas, one of the first podcasts produced by Will Ferrell’s Big Money Players for the iHeart Podcast Network.

Matt Rogers, Co-Host, Las Culturistas and Actor/Host (Our Cartoon President, Haute Dog)

Bowen Yang, Co-Host, Las Culturistas and Actor (Saturday Night Live, Awkwafina Is Nora From Queens)

Moderated by Conal Byrne, CEO iHeartPodcast Network and iHeartMedia Digital Audio

1:15 - 2:00 PM

Entertainment Marketers Elite

An exploration into how TV shows, films, music, podcasts, and more are launched into today’s competitive entertainment landscape. How might our growing on-demand, at your convenience culture impact how content is built into a must-watch experience? Can marketers create an imperative for viewers to watch entertainment? What is the right media mix and creative strategy to attract today’s audiences? Leading entertainment marketers talk shop.

Pamela Lifford, President, Global Brands and Experiences, WarnerMedia

Neal Gorevic, Global Head of Consumer Marketing, Spotify

Jennifer Storms, Chief Marketing Officer, NBCUniversal Sports and Entertainment

Paul Suchman, Chief Marketing Officer, Audacy

Moderated by Cynthia Littleton, Co-Editor-in-Chief, Variety

2:00 – 2:30 PM

Keynote Conversation with Ukonwa Ojo, Chief Marketing Officer, Amazon Studios and Prime

Ukonwa Ojo, Chief Marketing Officer, Amazon Studios and Prime Video

Moderated by Claudia Eller, Editor-in-Chief, Variety

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